Found in facial, body, hand, and foot creams and lotions, moisturising products, anti-aging products, shower and bath products, facial cleansers, sun protection products, self-tanning products, colour cosmetics, depilatories, antiperspirants and deodorants, foot care, hair styling products, hair shampoos and conditioners, hair treatments, hair colour products.
Uses
Used in a wide range of formulations for its excellent moisturising properties.
Benefits
• Increases skin elasticity
• Efficient moisturising properties
• Broad compatibility
• Cost effective
Usage Rate
May be used in concentrations of 1-20%.
Strengths
Cost effective as compared to high end moisturising agents.
Caution
Hydroxy Ethyl Urea (Hydrovance), also known as HEU, is a colourless and odourless moisturising agent used in the form of an aqueous solution. It has efficient moisturising properties that offer non-tacky and non-greasy feeling to formulations. It also improves tactile sensory effects of products and improves skin elasticity. It has broad compatibility, allowing the freedom to formulate over a wide pH range and with an extensive variety of raw materials.
HEU is used in many products including conditioner, hair sprays, shampoo, styling product, and sun protection products.