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BRM Chemicals

Ammonium Lauryl Ether Sulphate (Ales)

Ammonium Lauryl Ether Sulphate (Ales)

Regular price Rs. 245.00
Regular price Rs. 495.00 Sale price Rs. 245.00
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Used in shampoos, bubble bath, shaving foam, toothpaste, and other skincare products.

May be added to solid or cream formulations without boiling the solution.

Use as a foam booster in desired products.


   Works as a fantastic cleanser and foam booster.
Gives formulations a rich and creamy texture, as well as thick foam.
May be used as a substitute for sulphate products.


• Improves the efficacy and texture of DIY products

• Offers improved solubility and mildness

• Compatible with hard water

• Gentle enough for sensitive skin

Usage Rate

   Recommended to be used at a concentration of 30% for best results.

Mix A.L.E.S. with water in recommended concentration and stir until a homogeneous mixture is formed.
Add other surfactants and enhancing ingredients depending on the requirement, and mix thoroughly.
Add this mixture to the warm base of the product and stir until desired thickness and texture are obtained.


Excellent high-quality foam booster.


Ammonium Laureth Ether Sulfate (A.L.E.S.) is an ammonium salt of ethoxylated lauryl sulfate. It is an anionic surfactant used predominantly in shampoo and body wash as a foaming agent, as it has wonderful foaming properties even in hard water. It creates rich and fine foam and works by removing dirt and impurities mixed with oils from the skin and hair. A.L.E.S. is extremely helpful for sensitive skin and mild skin concerns, as it is extremely gentle and yet effective.
This product a great substitute for sulphate products, making it possible to create sulphate-free formulations. Soluble in water and alcohol, but insoluble in volatile oils.
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