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A Simple, Educational Guide for Startups, New Manufacturers and B2B Buyers
The personal care market in India is hitting new highs. And honestly, it is still a wide-open playground for small brands ready to experiment, innovate and do something different than the usual supermarket formulas. Consumers are excited about clean, ingredient-focused skincare that speaks directly to their skincare issues. And this is your chance to build something meaningful.
But before you start, ask yourself the right questions
- What texture do you want to create, a lightweight lotion, creamy moisturizer or thick body butter?
- Which oils and butters will best support that texture?
- What fragrance direction will help you build a strong identity?
- Which actives are needed to solve the skin concerns you want to address?
- How will you test and refine viscosity, absorption and scent?
If that feels like a lot, you’re not alone.
BRM Chemicals supports startups with ingredient selection, compatibility testing, fragrance blending and samples to experiment with before bulk orders.
Oils and Butters: The Foundation
These decide richness, absorption speed and overall feel. Choosing the right base is one of the most important steps.
Carrier Oils
- Sweet Almond Oil will be light, soothing and ideal for daily moisturizers.
- Argan Oil is luxurious, improves skin softness and suitable for premium formulations.
- Blackseed Oil helps repair scars and pigmentation, great for targeted creams.
- Coconut Oil is deeply nourishing and perfect for thick body butters. It adds warmth just like mom’s champi in winters.
If your lotion feels sticky or greasy, your base might be the villain. Swap mineral oil for almond or argan and watch customers fall in love with the texture.
Natural Butters
- Shea Butter is deeply moisturizing and strengthens the skin barrier
- Cocoa Butter improves firmness and is great for stretch-mark care
- Mango Butter is light and smooth. Perfect for summer butters and soft creams.
For winters, choose richer bases like Shea and Cocoa Butter combined with Argan or Blackseed Oil. These support dry skin repair and winter protection.
Essential Oils
These win hearts with aroma plus skin benefits.
- Lavender essential oil is calming and perfect for nighttime creams.
- Peppermint essential oil is the one for cooling and energizing, best for summer products.
- Tea Tree essential oil helps in clarifying and suitable for acne-prone skin
- Lemongrass essential oil gives a refreshing clean-girl scent.
- Kesar/Saffron essential oil is the Indian go-to for brightening and luxury appeal.
- Agarwood essential oil has a premium distinct woody note for niche high-end lines.
Fragrance Oils
A great scent can build brand loyalty faster than any ad.
Best-selling BRM body care fragrance oils include:
- White Tea fragrance oil
- Lychee fragrance oil
- Lemon Honey fragrance oil
- Tropical Mango fragrance oil
- Wild Lavender fragrance oil
- Coconut fragrance oil
- Kesar Aroma fragrance oil
Actives
This is where your product becomes a skincare solution, not just a moisturizer.
Our Vitamin E Encapsulated Beads in red, golden or green are a crowd-favourite without blowing your budget.
They tap into benefits like:
- antioxidant protection
- slow-release nourishment
- visual bead effect that looks premium in packaging
- value addition without heavy cost increase
Use them flawlessly in body yogurts, glow creams, and premium lotions for that extra velvety feel.
Other effective actives include:
- Niacinamide for brightening
- Panthenol for soothing and repairing
- Hyaluronic Acid for deep hydration
- Herbal extracts like Aloe or Green Tea for natural positioning
One strategically chosen actives can create your USP and make your product easier to market.
Humectants
These help keep moisture locked into the skin for longer. We highly recommended them for winter launches.
- Glycerin
- Propylene Glycol
- Sorbitol
They improve hydration and create a smoother and more luxurious application feel.
How Small Brands Can Use This Knowledge to Grow
Small brands have a big advantage: personality. Use it. Create seasonal formulas like rich body butters for winter and light yoghurts for summer. Tell ingredient stories that feel real and relatable. People love knowing why something works.
Pick a signature scent and make it your thing. One sniff, and they should think of you. Add one hero active that makes your product truly stand out.
Clean labels and transparent messaging win hearts (and carts). Customers today want to know what’s inside their product and why it matters. When you tell that story well, they listen.
How BRM Supports Small Brands
At BRM, we love working with young brands and fresh ideas. We guide you with technical and formulation support so you always know what works and what to avoid.
Need help choosing the perfect fragrance oils or pairing ingredients? We’re on it. Want to test samples before going big? Done.
And yes, you can count on us for consistent, reliable raw materials without last-minute surprises.
All of this means less waste and lesser guesswork. So, you can focus on building products that people fall in love with. Because we believe strong ingredients build strong brands.